Shopify & eCommerce Specialist
Hands-on experience building and managing Shopify stores across retail, manufacturing, and dropshipping.
From store builds and integrations to SEO, paid traffic foundations, and ongoing optimisation, I focus on practical solutions that support scalable ecommerce operations.
Core Expertise
Comprehensive skill set spanning Shopify development, marketing automation, and creative production for end-to-end eCommerce success.
Shopify Development
- End-to-End Store Development
- Theme Customisation (Liquid, HTML, CSS, JS)
- Product & Collection Setup
- Shopify Markets & Localisation
- Third-party App Integrations
- Inventory & Fulfilment Integrations
- Bulk Operations (CSV, Matrixify)
Creatives & Design
- Graphic Editing (Canva, Photoshop)
- Video Editing (CapCut)
- Print Design (InDesign)
- Product Catalogues
- Ad Creative Production
Conversion Optimisation
- CRO Strategy & Implementation
- A/B Testing
- Landing Page Optimisation
- User Experience Improvements
Email Marketing
- Klaviyo Setup & Management
- Automated Email Flows
- Campaign Strategy
- Segmentation & Personalisation
- Template Design
SEO & Analytics
- On-page & Technical SEO
- Google Analytics 4
- Search Console
- Semrush & Ahrefs
- Blog Content Strategy
Paid Advertising
- Meta Ads (Facebook & Instagram)
- Google Ads
- Facebook Pixel Setup
- Conversion Tracking
- Google Merchant Center
Featured Shopify Projects
A selection of Shopify stores I've built, optimized, and managed across various industries
Jungle 4x4
Vehicle-based product structuring with custom navigation architecture, theme customization, and ongoing site optimization for the Australian 4x4 market.
- Shopify store setup and continuous optimisation
- Vehicle-based product structuring and navigation
- Theme code customisation for fitment clarity
- SEO structure and supporting content planning
- Third-party app integrations
- Ongoing site optimisation and technical support
Jagsingh Australia
Full-scale ecommerce operation for a leading trailer parts manufacturer, featuring large product catalogue management, quote system integration, and ongoing promotional campaigns.
- Shopify store setup and ongoing management
- Large product catalogue setup and maintenance
- SEO structure and content updates
- Email-based promotional campaigns
- Quote system integration
SeaSucker Australia
Localized Shopify store with product architecture, SEO strategy, promotional campaigns, and third-party integrations for the Australian market.
- Shopify store build and ongoing management
- Product and collection architecture
- SEO strategy and implementation
- Promotional campaigns across email, search, and social
- Third-party app integrations
Trek Hardware
End-to-end ecommerce brand management including Shopify store build, large product catalogue, complex integrations, and promotional campaigns.
- End-to-end Shopify store build and ongoing management
- Large product catalogue setup and maintenance
- Theme code customisations and template updates
- Complex shipping and inventory integrations
- SEO strategy and on-page optimisation
- Promotional campaigns across email, search, and social
Trailer Solutions
Multi-channel ecommerce operation spanning Shopify, Amazon AU, and Kogan marketplace with comprehensive fulfilment and catalogue management.
- Shopify store launch and ongoing management
- Product and collection setup for large catalogues
- SEO planning and implementation
- Amazon AU marketplace integration
- Kogan marketplace integration
- Shipping and fulfilment configuration
- Third-party app integrations
Wyndo
Personal Shopify dropshipping store built from concept to launch, featuring conversion-focused landing pages, end-to-end Facebook Ads management, and complete creative production.
- Store build from concept to launch
- Product research and listing setup
- Conversion-focused landing pages
- End-to-end Facebook Ads setup and management
- Creative production (image and video)
- Supplier coordination and fulfilment
- Ongoing store operations and optimisation
Tools & Technology
Proficient across the full eCommerce technology stack, from development to marketing automation and creative production.
Shopify & Development
Marketing & SEO
Design & Media
Education & Training
Continuous learning across marketing, development, and business operations.
Certificate in Growth Marketing
INCO Academy Australia
Practical training in email marketing, paid ads, SEO, landing pages, and social strategy.
Diploma in Information Technology
Coder Academy, 2020
Full Stack Web Development with focus on HTML, CSS, JavaScript, React, Node.js, and databases.
Diploma of Business
The Imperial College of Australia
Business operations, marketing, finance, and leadership fundamentals.
Certificate III in Financial Services
Swinburne University of Technology
Basic accounting, invoicing, reconciliation, and use of finance software.
Ready to Work Together?
Looking for a seasoned Shopify specialist to build, optimise, or scale your eCommerce store? Let's discuss how I can help drive your business forward.
Send Me a Message